Build a stronger, leaner body around the job you actually have.

10 Years. One Focus. Results.

I'm Bruno Dalledone — a personal trainer based at St Paul's, City of London (EC1A), specialising in physique transformation for professionals. For over a decade, I've worked with people who are exceptional at their careers but have let their physical health fall behind. My approach is evidence-based, systematic, and built around real life — not the idealised version of it. No fads, no gimmicks. Just a precise programme, relentless accountability, and results you'll actually keep.

What Actually Changes

One transformation cycle, three phases. Over 90 days, we establish baselines, build a repeatable training and nutrition rhythm, and review measurable changes in strength, adherence and body-composition markers. Your rate and outcome depend on your starting point, adherence, sleep, stress and other individual factors.

Phase 01 — Adaptation

Days 1–30

Programme calibrated to you. Habits installed before intensity ramps.

• Baseline lifts, biometrics, and body composition logged
• Nutrition targets set and calibrated to your schedule, travel, and preferences
• Sleep and check-in cadence become part of your week

Phase 02 — Acceleration

Days 31–60

Volume and intensity build. Training and nutrition rhythm solidifies.

• Progressive overload structured and tracked across key compound lifts
• Body composition changes reviewed against baseline measurements
• Steadier energy across long workdays as recovery dials in

Phase 03 — Consolidation

Days 61–90

Progress measured against baselines. Next cycle planned.

• End-of-cycle retest against your Day 1 baselines
• Measurable progress photos reviewed alongside biometric data
• A repeatable system you trust, even on the worst weeks

From Application to Transformation — 4 Steps

Apply

Fill in the short application form so I can understand your goals, schedule, and history.

Free Trial

Come in for a complimentary session at Puregym St Paul's. No obligation, no hard sell.

Your Blueprint

I design your complete programme: training, nutrition, recovery, and check-in structure.

Results

Train, track, adapt. 90-day cycles designed to deliver real, measurable change.

A Complete System. Not a Plan. A System.

Precision Training

Hybrid in-person and online sessions. Engineered to your schedule, your body, your goals. Every session has a purpose — no guesswork, no filler.

Nutrition Architecture

Not a meal plan. A personalised nutrition framework built around your lifestyle — city lunches, client dinners, and all. Sustainable, not punishing.

Accountability & Adaptation

Weekly green/amber/red reviews cover adherence, recovery, energy and performance; the programme is adapted from that data before the next four-week block, with messaging support for agreed coaching questions between reviews.

The Physique Blueprint operates as a hybrid model — combining face-to-face sessions at Puregym London St Paul's in the City of London with fully supported online coaching for weeks where in-person training isn't possible.

The Blueprint Loop

Every 4 weeks repeats the same five-step cycle. Each pass compounds on the last — the system never resets to zero.

Assess

An onboarding questionnaire establishes your baseline — key lifts, biometrics, nutrition habits, schedule constraints, and recovery patterns — before any programming begins.

Build

A personalised 4-week mesocycle is designed from your data: five-block sessions structured for progressive overload, paired with a nutrition framework calibrated to your calendar.

Check

Weekly green/amber/red reviews covering adherence, recovery, energy and performance. Structured data, not a vague catch-up.

Adapt

The programme is adapted from the review data before the next four-week block. Volume, intensity and nutrition targets follow the trend, not feel or a session going wrong.

Retest

At the close of each 4-week cycle, key lifts and body-composition markers are retested against the opening baseline. The next mesocycle is scoped from measured results, not assumptions.

What City Professionals Say

Common Questions

How much does it cost?

The Physique Blueprint starts from £200/month for online coaching with full programming, nutrition framework, and Weekly green/amber/red reviews cover adherence, recovery, energy and performance; the programme is adapted from that data before the next four-week block, with messaging support for agreed coaching questions between reviews. Bespoke programmes — including in-person sessions at Puregym London St Paul's and higher session frequency — scale up from there. You'll get your exact figure personally after the complimentary trial session, once I understand your goals and the right programme depth for you.

I'm extremely busy — can I really fit this in?

Yes — I built the programme around 60-hour work weeks, not in spite of them. Most of my clients train 3 to 5 hours a week, full stop. I keep sessions concentrated, cut anything that isn't earning its place, and the hybrid model means you stay on plan during travel, late finishes, and busy quarters. The tighter your schedule, the more value you get from a system that leaves nothing to chance.

I'm a complete beginner / I'm already advanced — is this for me?

Both — I calibrate the programme to your actual starting point, not an idealised baseline. If you're new, I'll put you through a focused adaptation phase to build technique and habits without burning you out. If you're experienced, I'll give you properly periodised progression with the data tracking and recovery work most coaches skip. Either way, I meet you where you are and build from there.

What if I travel a lot or train at multiple gyms?

Travel is built into the programme — I treat it as part of the plan, not an exception to it. You'll get hotel-gym alternatives, adjusted nutrition targets for client dinners and time zones, and a check-in cadence that flexes around your calendar. If you split your training between Puregym St Paul's and another gym, I'll adapt the programme to whatever equipment you have access to.

What happens after I apply?

I personally review every application within 48 hours and reply to you directly. If the programme looks like a fit, you'll be invited to a complimentary trial session at Puregym London St Paul's (or a call if you're outside London) — no obligation, no hard sell. After that, your bespoke 90-day programme is designed, your investment is confirmed, and we get to work.

Apply for Coaching

Applications are reviewed personally by Bruno Dalledone within 48 hours.

Areas Served

Bruno coaches professionals across the City of London from his base at PureGym, 20 Little Britain, EC1A.

• Personal Trainer St Paul's
• Personal Trainer City of London
• Personal Trainer near Liverpool Street